A first-ever at-home 
DNA test for felines

GOALS

• Support seasonal marketing campaigns;
• Increase brand awareness in the US market;
• Сontribute to the website traffic and sales in Q4 2021

STRATEGY

• Sending product samples to the relevant reporters
• Pitching BFCM and Christmas deals
• Initiating outreach to the pet-focused media

RESULTS

• Over 35 brand mentions in 3 months;
• Website traffic and sales doubled in Q4 2021