a top-searched at-home fertility tracker

GOAL

• Increase brand awareness in the target markets (US, UK);
• Maintain consistent presence in consumer and business media;
• Build relationships with key femtech journalists

STRATEGY

• Sending product samples to the relevant reporters;
• Conducting and distributing surveys on women’s health topics;
• Leveraging personal stories of mira customers

RESULTS

• Over 100 pieces of coverage in the target media;
• Google search for Mira fertility tracker increased by 43%;
• Referral website traffic has doubled