a first at-home gut health for babies

GOALS

• Support the product launch and Pre-Seed round
• Get product mentions in tier-1 media to showcase them on the landing page

STRATEGY

• Leveraging a founder's story
• Focusing on parenting and women's media
• Conducting outreach to local media and TV with the launch news

RESULTS

• The news about the launch received over 15 placements including a dedicated reportage on local TV;
• The interviews with CNBC and TechCrunch were published;
• Test reviews with tier-1 media outlets were secured.