a virtual banking for Gen Z 
(on behalf of Mindset Consulting)

TOP PUBLICATIONS

  • Pitching press-release to the relevant reporters;
  • Initiating interviews, op-eds and expert comments in business and financial media;
  • Newsjacking

STRATEGY

  • Over 28 pieces of coverage within 2 months
  • 7 interviews secured
  • Client’s comments published in Wall street journal and The Sunday Times

RESULTS

  • Announce Pre-seed round;
  • Establish brand presence in the target media;
  • Promote founder's expertise in Gen Z banking

GOALS