Hi, I'm Irina Karelina, an independent PR consultant with over 9 years of experience.
I specialize in helping mission-driven brands to gain visibility and trust in the US market through strategic media presence.

IRINA KARELINA

PR CONSULTANT

about me

My story

One thing that sets me apart is my passion for storytelling. A journalist by background, I always strive to find a human element in my client’s businesses. My experience in journalism has been a valuable asset in my career, allowing me to understand the needs and mindset of journalists and use that knowledge to create impactful PR campaigns for the brands I work with.

My mission is to help individuals and businesses tell stories that matter. I believe that everyone has a unique story to tell, and sharing those stories can have a positive impact on the world.

I offer a comprehensive range of services, including mentoring for startups and PR professionals, PR strategy development and execution, reputation management, media training, and more.

If you're looking to build your brand, increase media coverage, and reach new audiences, let's chat and see how I can help you achieve your goals.

PROJECTS

My clients have been featured in

A top-searched at-home hormone tracker

A global health & fitness 
app developer

A first at-home gut 
health test for babies

A leading B2B 
fintech platform

A virtual banking 
for Gen Z

A first-ever at-home 
DNA test for felines

cases

Portfolio

services

Services

PR mentoring for startups 

Consulting session
for PR professionals

PR retainer 
for startups

reviews

Reviews